"Term Meaning
argumentative text writing that presents a claim on a debatable issue or problem and attempts to persuade others to agree with this claim
claim the writer’s or speaker’s position on a debatable issue or problem
counterclaim an idea that is contrary to the author’s position or point of view; an opposing claim
ethos a persuasive technique that aims to establish a writer’s or speaker’s credibility and shared values with the audience
evidence facts, statistics, numerical data, quotations, specific examples, and expert opinions that support a claim
logos a persuasive technique that appeals to logic and reasoning
pathos a persuasive technique that attempts to stir up emotions
reason an explanation that states why others should accept a claim
rebuttal the part of the counter argument that attempts to disprove the opposing opinion
rhetorical appeal a device that writers use to make their arguments appeal to readers
text structure the order or pattern a writer uses to organize information
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